ROAS: Return On Ad Spend... that's our focus. If you don't get at least $3 for every $1 you spend in ads, we're not doing our jobs right.
The business owner was running his own Facebook ads but saw performance deteriorating. He needed an expert to help improve ROAS and scale up. LeadSmith came in and within the first month more than doubled ROAS.
This business was using Google Ads but wanted to expand into Facebook and Instagram. In the first year we generated over $458K in revenue at a 4.5x ROAS. By the second year, we almost doubled the revenue to $868K while maintaining a 4.5x ROAS.
This charity had was not equipped to track the revenue that they were generating from the Paid Ads that they had in place. Once we were able to measure ROAS in the second year, we generated over $56K in donations at a 3.0x ROAS. By the third year, we more than doubled the donations to $207K while increasing ROAS to 5.8x.
We were proud to help local businesses during the COVID-19 pandemic. We were working with this business before the pandemic. We had already set up a landing page and email acquisition system, generating thousands of leads for them. The company invested in an ecommerce website for their seasonal product in 2020 and we implemented campaign tracking to calculate ROAS. We succeeded in generating $139K in revenue and 9.7x ROAS.