How we helped a Charity Event get 5.8x ROAS from Facebook & Instagram Ads
This charity had was not equipped to track the revenue that they were generating from the Paid Ads that they had in place. Once we were able to measure ROAS in the second year, we generated over $56K in donations at a 3.0x ROAS. By the third year, we more than doubled the donations to $207K while increasing ROAS to 5.8x.
Services
Donor Acquisition
Platforms
Facebook and Instagram
Result 1
Result 2
Project Overview
The charity needed help in driving donations for their event. They required a channel that was reliable and scalable and they did not have systems in place to track ROAS. They were not aware of the level of testing needed to maximize on efficiency. We worked with them regionally in year one, managing to expand to include the whole state by year two.
LeadSmith got to work in the following fundamental ways:
- We implemented proper campaign tracking for visibility into what was and wasn’t working
- We implemented targeted and optimized Facebook and Instagram campaigns
Execution
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Results
While we were not able to track ROAS when we first came on to the project in Year 1, we quickly implemented campaign tracking systems and by Year 2 we were able to generate a 3.0x ROAS from the reginal campaign.
As we expanded to a state-wide campaign in Year 3, we were able to generate 2050 donations with a total of $207K, which was almost double the ROAS at 5.8x.
There was a 218% increase in donations and 93% increase in ROAS between Year 2 and Year 3
Don't take our word for it, take theirs!
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John Carter
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Jason Larson
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”
Sophie Moore
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