Facebook & Instagram Ads
October 2020

How we helped a small apparel brand generate more revenue at higher ROAS on Facebook

The business owner was running his own Facebook ads but saw performance deteriorating. He needed an expert to help improve ROAS and scale up. LeadSmith came in and within the first month more than doubled ROAS.

Services

Customer Acquisition

Platforms

Facebook and Instagram

Efficiency

79%
Increase in ROAS for 2020

Volume

157%
Increase in Revenue for 2020

Project Overview

We saw that the client had a product that customers wanted but their Facebook ad campaign structure was a mess. The campaigns were not set up to scale and the client was not able to easily see what was working and what wasn’t. LeadSmith got to work in three fundamental ways:

  • Implementing proper campaign tracking for visibility into what was and wasn’t working
  • Restructuring campaigns for scalability

Execution

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Results

After making the change we saw immediate improvements. From month 2 and beyond we got to the hard work of scaling the operation up. 

LeadSmith was able to set up a process for quickly and efficiently testing products, audiences, ad copy, and creative.

By the end of month 9 we were able to scale up revenue will remaining efficient with spend:

  • Increase revenue by 157.98% to $585,794
  • Decrease cost of acquisition by 40.50% to $7.13
  • Increase revenue per purchase by 6.13% to $40.59
  • Increase ROAS by 79.03% to 5.69x
Testimonials

Don't take our word for it, take theirs!

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John Carter
VP of Marketing at Webflow

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Jason Larson
Marketing Lead at Google

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Orci tempor bibendum aliquam lacus, elementum. Diam viverra sit fermentum imperdiet ornare. Pharetra interdum sit donec quam. Est nibh porta lobortis est amet. Ultrices adipiscing elementum odio ac sed lorem sit justo. Eros tristique adipiscing gravida sit.”

Sophie Moore
Head of Marketing at Facebook

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